Local10 (the "Site"), on which this Privacy Policy is posted, is operated by WPLG-TV10 ("WPLG"), its parent, affiliated and related companies (collectively referred to herein as "we", "us", "our" or "WPLG"). We have created this privacy statement ("Privacy Policy") in order to demonstrate our commitment to the privacy of our Site's users, and to disclose our information gathering, use and dissemination practices with respect to the data collected online via this Site. It does not apply to information obtained by any other means (including on or through another Web site or source, or via any offline methods). By visiting this Site, you consent to these practices. Please take a moment to review the sections below. This Privacy Policy is incorporated into, and part of, the Site Terms of Use, which governs your use of this Site in general.

You may opt in or opt out of our sharing of your personally identifiable information with third parties for their marketing use by following the directions in the "What are my opt-out rights?" section below.

What information do we collect?

How may your information be used?

How may your information be disclosed?

What are my opt-out rights?

What about cookies and tracking pixels?

What about third-party advertisers?

What information is collected from children under the age of 13?

How do we aim to protect personally identifiable information collected on this Site?

How can you access and edit your personally identifiable information?

What Web sites does this Privacy Policy cover?

What if I am a non-U.S. user?

What happens to your information if there is a corporate change of control?

What about changes to this privacy policy?

How can you ask questions or contact us?

What information do we collect?

We may collect both personally identifiable information about you and non-personally identifiable information about you and your visits to this Site.

Personally Identifiable Information: The personally identifiable information we collect about you includes information you submit to us. For example, if you subscribe to online services we offer or register for certain services with us online that require registration, agree to participate in on-line surveys, participate in on-line contests, sweepstakes and promotions sponsored by us and others, make certain on-line information requests to us, participate in various activities on the Site, or want to establish a profile for submission of user-generated content available to other Site visitors and/or the general public, we may ask you to provide "personally identifiable information," such as your contact information (e.g., name, phone number, address and e-mail address) and user demographic information (e.g., gender, age, hobbies or interests). Because participation in these activities is completely voluntary, you choose whether to disclose this information.

Non-Personally Identifiable Information: The non-personally identifiable information we collect may include the domain name of the site providing you with Internet access, and the Internet protocol (IP) address used to connect your computer to the Internet. The Site's servers may also collect your browser type and version, screen resolution, the operating system your computer is running, and other Site visit data such as the pages you view, the referring page that linked you to us (e.g., another Web site or a search engine), information you search for, information or ads you click on, the average time spent on the Site, and the Web site you visit after this Site. Much of this information is tracked through log files, which are stored on the Site's servers. Additional information about our use of cookies and tracking pixels to collect non-personally identifiable information is set forth in the "What about cookies and tracking pixels?" section below. Any or all of the above-described activities with respect to non-personally identifiable information may be performed on our behalf by our Services Providers (defined below).

Information Obtained from Third Parties: We may supplement the information that you provide with information that is received or otherwise obtained from third parties. For example, this information may be received or obtained from our partners in sponsored content sections or from other third parties. The type of information that is shared with us may include user contact information (e.g., name and email address) and user demographic information (e.g., zip code, age or income level), as well as other types of personally identifiable information and non-personally identifiable information.

How may your information be used?

How Personally Identifiable Information May Be Used: We may use your personally identifiable information for various purposes, such as to send confirmation notices regarding services users have requested, and to notify contest or sweepstakes winners and award prizes. Contact information may also be used to notify you of significant upcoming events and programs. Demographic information may be used to tailor your experience at the Site. Contact information and demographic information may be used to establish a profile for you to use when posting information in public forums (however, as further described below, we are not responsible for protecting the personally identifiable information you may disclose in public forums, comments, or other user-generated content). The Site may show you content we think might be of interest to you and we may display content according to your preferences and interests.

We may also use any personally identifiable information you provide for marketing and promotional purposes (such as sending you promotional emails), and we may combine information we receive online with outside records and/or information from other sources to enhance our ability to market products or provide services that we believe may be of interest to you. If you want to stop receiving promotional email messages from WPLG, you may do so by following the directions in the "What are my opt-out rights?" section below.

Referral Services: In addition to the uses of personally identifiable information described above, if you elect to use our referral service for informing a friend about the Site or to send an e-card through the Site, we ask you for your friend's name and email address. We will automatically send the friend an email inviting him/her to visit the Site or send an e-card, as the case may be. You and any friend you refer may be able to opt-out of receiving future marketing communications by complying with the choice/opt-out requirements described below.