How Non-Personally Identifiable Information May Be Used: Non-personally identifiable information such as that which is collected about your Site visits, anonymous survey information, and certain aggregated demographic information, may be used for various purposes, such as reporting survey results and to allow us to better understand the entire audience that is visiting the Site. We also may track and use your IP address and other non-personally identifiable information to help diagnose problems with our servers, for reporting and profiling purposes, to administer the Site and for other uses and purposes, including sharing with third parties. We also gather anonymous browsing habits of our visitors to better identify content preferences, and we monitor and analyze this information to increase the functionality and user-friendliness of the Site and better tailor the Site to our visitors' needs. We may link any of this information with your personally identifiable information for various purposes. Any or all of the above-described activities with respect to your non-personally identifiable information may be performed on our behalf by our Services Providers (defined below).

How may your information be disclosed?

Sharing Personally Identifiable Information In General: We describe in this Privacy Policy when and how we may share your personally identifiable information. Other than as described in this Privacy Policy (including, for example, as described below), we will not sell, rent, or share your personally identifiable information with unaffiliated third parties without your consent.

Sharing Non-Personally Identifiable Information: Aggregate demographic and other information of and about our Site users may be published or shared with third parties for various purposes. Also, as further detailed in the section titled "What about cookies and tracking pixels?" below, non-personally identifiable information is shared with advertisers and advertising services that provide us and advertisers with demographic information about our visitors.

Sharing with Service Providers: We may share your personally identifiable information with our business partners and/or other third party service providers, such as Web site or database hosting companies, address list hosting companies, e-mail service providers, analytics companies, distribution companies, fulfillment companies, payment processing companies and other similar vendors and services providers, which perform services for us and which use such information on our behalf (collectively "Service Providers").

Internet Broadcasting Systems Inc.: One of our Service Providers, Internet Broadcasting Systems Inc. ("IB"), is integral to the operation and administration of many aspects of this Site. IB collects and uses user information to perform its services and the day to day operation of the Web site.

Sharing with Third-Party Marketers: We may share your personally identifiable information with, and make our customer lists available to, third parties (outside of WPLG), who may choose to contact you to promote their own goods and services, or who may use such information for other purposes, including direct marketing. Additionally, when you enter a contest or sweepstakes that is sponsored by a third party, independently or jointly with us, your personally identifiable information may be shared with that third party for their use, in their discretion and in accordance with their privacy policies, including for their direct marketing purposes. While some of our contests and sweepstakes will ask you at the time of entry whether you would like your personally identifiable information to be shared with the third-party sponsor, other contests will not give you that option. Thus, in that event, if you do not want your information to be shared, you should not enter the contest. We are not responsible for how our co-sponsors or such other third parties may use your information. If you want us to stop sharing your personally identifiable information with third parties for their direct marketing use, follow the directions in the "What are my opt-out rights?" section below.

Legally-Compelled Disclosures: To the extent permitted or required by law, any information collected on or through the Site or concerning its use (including personally identifiable and non-personally identifiable information) may be disclosed to government authorities or third parties pursuant to a legal request, subpoena, or other process that requires disclosure of information. We may also use or disclose your information to enforce compliance with our Terms of Use and as permitted by law to collect debts, fight fraud or protect the rights or property of the Site, our customers, our users, or third parties, or when we otherwise believe in good faith that the law requires it.

Information Posted to Public Forums: This Site may make chat rooms, forums, message boards, news groups and/or other similar features available to its users. Please remember that any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose personally identifiable information about you or anyone else. The Site cannot and does not accept any responsibility for ensuring the privacy of any information that you choose to disclose in these areas. Any content or information you provide to these areas of the Site is done at your own risk.

What are my opt-out rights?

Opting Out of the Site's Marketing Communications: While many of our visitors appreciate the benefits that online registration allows us to provide them, we respect your individual right to control how your personally identifiable information may be used. If you do not wish to receive promotional communications from the Site regarding special offers and product updates and other news and information, you can uncheck the box that allows us to use your information for this purpose when your information is collected (if applicable), or go to your personal profile or account on the Site and edit your email preferences (if applicable). You also will notice that there is an unsubscribe link at the bottom of each of our promotional e-mail messages, which will enable you to opt out of receiving all future promotional emails from the Site. Simply click on that link to go to a page that allows you to unsubscribe from any or all of the lists to which you are subscribed. Please understand that if you opt out of receiving promotional correspondence from the Site, we may still contact you in connection with your relationship, activities, transactions and communications with us, and you may not opt out of these types of messages.

Opting Out of Sharing Personally Identifiable Information with Third Parties for Marketing Use: If you want us to stop sharing your personally identifiable information with third parties (outside of WPLG) for their direct marketing use, go to your personal profile or account on the Site and edit your preferences (if applicable). If you do request to have us stop sharing your personally information with such third parties for their direct marketing purposes, such request will only apply as of the date of your request, and we will not be responsible for any communications that you may receive from entities that received your personally identifiable information prior to such request. In these cases, please contact that entity directly.

What about messages sent to me at my wireless email address: If the email address you provide to us is a wireless email address, you agree to receive messages at such address from us (unless and until you have elected not to receive such messages by either un-checking the box that allows us to use your information for this purpose when your information is collected (if applicable), or by going to your personal profile or account on the Site and editing your email preferences (if applicable)). You understand that your wireless carrier may charge you for these messages. You represent that you are the owner or authorized user of the wireless device on which messages will be received, and that you are authorized to approve the applicable charges.

What about cookies and tracking pixels?

We use technologies such as cookies and tracking pixels to collect information from and/or about you, and we do so, for example, to enhance the information we have about your preferences, to store some of your Site settings and to learn about your visits. A cookie is a piece of information that is sent to your browser from a Web server and stored on your computer's hard drive. A cookie allows us to determine that a visit has occurred within the Site, as well as which pages were viewed. You can decide if and how your computer will accept cookies by configuring your preferences option within your Web browser. If you choose to decline cookies, however, some of the functionality of the Site may be impaired.

We also may use "tracking pixels" (aka "clear GIFs" or "pixel tags") or similar technologies in the Site and/or in our communications with you to enable us to know whether you have visited a Web page or received a message. A Web beacon is typically a one-pixel, transparent image located on a Web page or in an e-mail or other type of message. These electronic images help us measure the effectiveness of our online advertising and/or e-mail or other messaging campaigns by, for example, counting the number of individuals who visit the Site or the number of individuals who open or act upon an e-mail or other type of message.

Any or all of the above-described activities with respect to cookies and tracking pixels may be performed on our behalf by our Services Providers (defined above).

What about Third-Party Advertisers?

We may allow third parties to compile information or aggregate statistics from our use of tracking pixels, cookies and other tracking technologies to help them assess the effectiveness of online marketing and to enable us and our advertisers to deliver more targeted advertising opportunities. This enables users to see advertising more likely to be of interest to them, and advertisers to send their messages to people who are most likely to be receptive, improving both the viewer's experience and the effectiveness of the ads.

If advertisements appear on the Site, they may be provided by third parties who will be helping to manage them for us. Those third parties may employ cookies and tracking pixels (and other tracking technologies) to recognize your computer each time they send you an online advertisement, and to measure advertising effectiveness. We do not control these companies' use of cookies and tracking pixels. Some of these companies (like the ad networks) are members of the industry group, the Network Advertising Initiative, which offers a single location to opt out of their cookies. For more information, we encourage you to visit the Network Advertising Initiative's consumer Web site, at http://www.networkadvertising.org/consumer/.

What information is collected from children under the age of 13?

This Site is not directed at children under the age of 13. If we learn that we have received personally identifiable information from a child under the age of 13, we will take steps to delete such information or to obtain verifiable parental consent.

How do we aim to protect personally identifiable information collected on this Site?

While we will endeavor to protect the security and integrity of any personally identifiable information that may be provided to this Site, due to the inherent nature of the Internet as an open global communications vehicle, we cannot guarantee that information, during transmission through the Internet or while stored on systems controlled by us or third parties on our behalf, will be absolutely safe from intrusion by others, such as hackers. If you contact us by e-mail or a "contact us" or similar feature on the Site, you should be aware that your transmission might not be secure. A third party could view information you send by these methods in transit. We will have no liability for disclosure of your information due to errors or unauthorized acts of third parties during or after transmission.

If we believe that the security of any user's personal information in our possession or control may have been compromised, we may seek to notify such user of that development. If a notification is appropriate, we would endeavor to do so as promptly as possible under the circumstances, and, to the extent we have your e-mail address, we may notify you by e-mail. You hereby consent to our use of e-mail as the means of such notification.