"Who wants to kiss?" someone shouted.
"I do!" dozens screamed back.
Gay couples came to Chick-fil-A in Pompano Beach Friday to serve up some love.
"I'm out here because I believe we should all have rights," Kim Harrell said. "Equal civil rights."
Word of mouth quickly spread over the internet, with thousands of other same-sex couples across the country doing the same thing: kissing each other, while kissing the restaurant off.
"They're pushing hate," Bart Gladstone screamed.
The allegations of hate began, they say, with the president of 1,600 restaurants making distasteful comments about gay marriage.
"I think we are inviting God's judgment on our nation when we shake our fist at him and say, 'We know better than you as to what constitutes a marriage,'" Dan Cathy said to a religious publication.
On Wednesday, hundreds of customers bellied-up and backed that belief, literally buying into it and flooding his restaurants with business.
Even in Pompano Beach Friday, there were a few customers who were kissing for the restaurant's cause.
"I believe in freedom of speech," one woman said. "Everybody's, mainly Chick-fil-A's."
Protestors say, though, that those who buy chicken are ordering up hate.
"It's free speech, but not consequence free," protestor Greg Cheever said.
Chick-fil-A, they say, donated $5 million to groups that don't support same sex marriage in the past nine years.
The restaurant would not comment on that.
"A little chicken adds up to a lot," activist Michael Rajnew said.
And that, he says, adds up to a lot of gay couples kissing Chick-fil-A goodbye.