FORT LAUDERDALE, Fla. -

Fort Lauderdale beach is gearing up to host some of the biggest names in country music at the Rock the Ocean’s Tortuga Music Festival this weekend.

“We're building a world class music festival here," said Chris Stacey, founder of the Rock the Ocean Foundation and the Tortuga Music Festival.

About 20,000 people are expected to come out to the two day event on Saturday and Sunday. Stacey promised a one of a kind show right on the beach.

“Kenny Chesney, Eric Church, The Avid Brothers, Jake Owen, Lynard Skynard, Michael Franti, Sister Hazel -- 23 bands in total,” said Stacey.

The bands will perform across three stages.

“The number one thing we’re trying to do is raise awareness for marine conservation. At minimum, were going to make a $50,000 donation to the Guy Harvey Ocean Foundation, at minimum," said Stacey.

In addition, they’ll have a conservation village smack in the middle of the event, featuring exhibits from a bunch of wildlife and marine groups.

This event is happening in the middle of turtle nesting season, but the event producers are aware and plan to bring in rolling fences to accommodate any turtles.

Crews will be setting up on the strip of beach along the Sheraton on A1A until it’s time for the multi-million dollar show to kick off on Saturday.