It may not be the loftiest moment in human history, but the latest effort to topple the Guinness World Record for the largest human mattress dominoes has people falling all over themselves with glee.

GWR announced that a new world record was set in China this weekend after 1,001 volunteers arranged themselves in a pattern, and crashed comfortably to the ground in an empty section of a shopping mall in China's financial hub of Shanghai.

The rally, which was organized by the Shanghai-based mattress company Bellarest International, beat the former record of 850 set in February in New Orleans by employees of La Quinta Inn & Suites.

According to GWR rules, each volunteer needs to touch the person behind them with their mattress and there needs to be a consecutive chain of toppling mattresses. Participants then have to remain lying down until all the mattresses fall.

GWR adjudicator Dong Cheng was on hand to witness the event and awarded the team with a certificate confirming their record-breaking status following the successful attempt.

"For an event like this involving 1,000 people to succeed first time is not just about luck. All other conditions must be correct. First of all, all the participants must fully understand the rules. Second, the volunteers were all very brave. No one dodged when the 2-meter-high mattress fell onto them," Cheng said.

GWR officials said the new record took 11 minutes and 11 seconds to complete, and that no volunteers or mattresses were injured during the effort.