No. You. Didn't.

Dukie Lang's Sports Blog

Published On: Oct 25 2011 01:29:28 PM EDT   Updated On: Jul 22 2010 03:05:57 AM EDT
MIAMI -

The 2010 Miami Heat are the most celebrated team in the history of sports, that has yet to win a single game.

The hype machine has been in overdrive the last week.

It culminated with the following, a song by the rapper Flo Rida (not pictured) entitled "We Already Won (The Miami Heat Song).

You can find it on YouTube.

First things first

This song is WAY better than the horrendous T-Pain Miami Dolphins song.

As a child, I had multiple surgeries on my ears.

I would gladly exchange any of those for the aural insult that is T-Pain's auto-tuned abomination.

So at least this is catchy.

Now to the title of this blog.

I was there at the AmericanAirlines Arena the night the Heat introduced LeBron James, Dwyane Wade, and Chris Bosh.

They were handing out placards with a photo of the Big Three that read "Yes. We. Did."

Of course, they were mirroring the language of President Obama's campaign slogan "Yes. We. Can."

Never, a good idea to mix politics and sports.

But you can just call this the audacity of hoop.

That night felt a little dirty.

How can you throw such a big party, for a team that hasn't done anything yet?

Yes. We. Did.

What exactly did you do?

You signed three players.

Three awesome players.

Two sure-fire Hall of Famers.

But you haven't won anything yet.

Underneath all the noise and laughter, I kept thinking, God help this team if they don't win a title.

This is "Dewey Beats Truman" embarrassing.

I don't blame the fans or the media.

How could they not drown in the pool of Heat adulation?

This SHOULD be an incredibly good basketball team.

The role players they've filled in, make for a roster this is built to win and win big.

But they haven't done it yet.

The Heat marketing machine should push this team.

It sells season-tickets, gets you the cover of 'Sports Illustrated,' and creates a frenzy for your fans.

But head coach Erik Spoelstra has the opposite job.

He needs to bring these guys back down to earth.

Here are the facts.

The Heat were embarrassed in the first round of the playoffs the last two years.

LeBron James has never won an NBA title.

Dwyane Wade has an injury history.

Chris Bosh has never played in a meaningful NBA game.

Does it mean these guys can't have a parade down Biscayne Boulevard eventually?

Absolutely not.

But I can't get down with this premature party.

Although, Flo Rida did put together a catchy little soundtrack for the insanity.