The political pitches in the White House race are coming early and often in Virginia, Florida and other hotly contested states that are expected to determine the outcome of the fall election.

So far the campaign advertisements are mostly jammed around local newscasts and current affairs shows along with an occasional appearance on shows like "The Price is Right" and "General Hospital."

At this stage in the campaign, both Republicans and Democrats are focusing the bulk of their advertising on selling their campaign message to a select group of people -- those who pay close attention to the news, seek to stay informed and influence those around them.