The younger Bush's political action committee, Maverick PAC, modeled on his uncle's presidential fundraising network, has already grown into a national organization of young donors, with 20 chapters in 12 states. His brother, Jeb Bush Jr., is a founder of another committee, Sun PAC, formed to promote and recruit conservative Hispanic political candidates.
"This is the Bush family on fast forward," Pitney said. "They are looking ahead — not to the electorate of 2000 but to the electorate of 2020 and beyond. And that's going to be a much more Hispanic electorate, particularly in Texas and Florida."
The push can have other benefits for the family as well, particularly as George W. Bush — who re-emerged in a public way in April with the opening of his presidential library — tries to define his legacy.
While his approval ratings are rising, the Gallup Poll last month found that 69 percent of Americans feel the former president bears a great deal or a moderate amount of the blame for the country's current economic problems. A survey last year found that just 25 percent thought Bush's presidency would be viewed by history as "outstanding" or "above average."
In a series of recent interviews with network news channels, he has emphasized his work fighting AIDS in Africa. This week, after his remarks at the Dallas naturalization ceremony, Bush's presidential center held panel discussions on another topic: immigration.