But to me, it sure just seemed like a proud dad checking out his son's school.
The final aspect that I liked about the clip is that it's shot from LeBron's point of view.
So not only does the viewer get to see the world through his eyes, we also get to see HOW people react to him.
You can see parents and kids turning around with that "WHOA that's LeBron James" look on their faces.
It's a look that's real and a bit raw.
Social Media Savvy
The good news for Heat fans is that the big three: LeBron, Wade, and Bosh are all savvy with social media.
Throughout their time here, we'll be privy to parts of their lives that they wouldn't be able to share otherwise.
As much as I'll enjoy following the basketball team, I'll also enjoy following the Miami Tweet.