A Fort Lauderdale entrepreneur who imagined himself in the entertainment industry now runs a website providing straight, male escorts to interested women.
"From a young age, I always wanted to be an actor or just some form of entertainment. So it ended up that I am in the entertainment business," said Garren James.
Four years ago, the former model found his calling when he started the website Cowboys 4 Angels.
"Male escort companions are very big in Europe and there was nothing down here that offered straight men for women," said James.
Into the spotlight
An appearance on the Tyra Banks Show propelled Cowboys 4 Angels into the national spotlight.
"I never thought it was gonna take off like this," said James.
James now represents 40 male escorts in New York, Los Angeles, Dallas, Las Vegas, and most recently, South Florida.
"The men are available for functions, corporate events, weddings, or just an intimate evening of dinner and drinks and dancing," said James.
Meet the men
Tommy and Doug have been with the agency for a little more than a year.
"I went on an appointment and it was like I was a natural born gigolo," said Tommy, 35. "I got to church on Sundays. I'm a spiritual person. Love making people happy and I love women."
"It's great. It's definitely a great income and it's really a lot of fun, too. I totally enjoy it," said Doug, 31.
What keeps the business legitimate and legal is the underlying contract which states that the women are paying a flat fee for companionship, not sex.
"The men have strict rules and guidelines that they follow and so are the clients," said James. "Escort agencies are legal in the United States. It is legal to charge somebody for your time and companionship."
But what happens if sparks fly?
"If something happens romantically, it's because two consenting adults wanted for that to happen," said James.
And it does happen.
"It's only natural you're going to get close with the client," said Tommy.
But at the end of the day, the escorts said it's just a job that pays well.
"About $10,000 a month. That's definitely fair," said Doug.
Commanding that kind of money takes more than good looks. The man have to be intelligent, humorous, engaging, and attentive.