AT&T was forced to apologize on Wednesday for a 9/11 tribute tweet that many found offensive.
The company sent out a tribute picture on its Twitter feed saying "Never Forget" and showing a smartphone taking a picture of the columns of light at Ground Zero.
Soon after it was posted the tweet received almost immediate negative feedback.
AT&T issued an apology for the tweet, saying, "We apologize to anyone who felt our post was in poor taste. The image was solely meant to pay respect to those affected by the 9/11 tragedy."
The tweet was then pulled off the AT&T Twitter page.