Breast cancer fight: American Eagle's Avner Fit helps Bright Pink

100 percent of proceeds to raise awareness among young women

MIAMI – During the month of October, American Eagle Outfitters will be selling a limited edition hot pink "Bralette" and donating 100 percent of the proceeds to saving lives.

Keep in mind that if you donate directly to the organization, you get to report the tax-deductible charity contribution. Charity Navigator rated the most effective charities.

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The $24.95 bright pink stretchy lace bra from the Avner Fit collection is 90 percent cotton. It has a V-neck front and has half-lace and half-adjustable straps.

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And 100 percent of the "Bralette" proceeds support Bright Pink, a Chicago-based nonprofit organization that runs several programs focused on getting the message out to women ages 18 to 45. The Charity Navigator did not recommend this  organization.

Lindsay Avner founded the organization after she tested positive for a gene that increased her risk for breast and ovarian cancer. The organization's mission is "to save lives from breast and ovarian cancer by empowering them to live proactively."

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