MIAMI – Demi Lovato recently launched Secret Color, a line of hair extensions that are easy to put on and off.
The bold pink came in just in type for Pinktober. It is made out of a "keratin conditioned fiber." Lovato's hair guru -- who recently changed the singer's hair to a blended shade of teal -- said the extensions can be curled or straightened.
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In a promotional video, models show how the extension can be placed in and removed in just 30 seconds. They are priced at $20.
