iPhone fanatics lined up outside the Apple Store on Lincoln Road to get their hands on the new iPhone 5.
The crowd stretched around the block for part of Friday morning.
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Gabriel Farha was not the first in line, but he was the first to show off the coveted phone. He traveled all the way from Brazil to stand in line overnight.
"I'm really excited. I've been waiting 10 hours in line in the rain", he said.
It's estimated that Apple will sell 10 million new phones over the weekend.
"Its feels good to finally have the phone. It feels good to have it in my hands and start playing with my apps," said Lloyd Pearson.
RELATED: What to do with old iPhone
Older versions of the iPhone were also being snatched up by individuals who want to sell them on the internet.
If the new iPhone isn't for you, the folks at CNET have come out with a list of cell phones with similar technology. Verizon's Samsung Galaxy S III costs the same as the new iPhone at $199. AT&T's HTC One X is priced at $99 and Sprint's EVO 4G LTE will run you $199.