25 most reputable companies

Published On: Apr 26 2013 12:32:11 PM EDT   Updated On: Apr 26 2013 12:35:34 PM EDT

These 25 U.S. companies have the best reputations among consumers.

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What compels us as consumers to choose one brand over another? According to Forbes, it's not products and services so much as a brand's reputation. Reputation Institute, a private consulting firm, conducted an online survey of consumers to find the U.S. companies with the best reputations. Here are the Top 25:

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