Are pricey Super Bowl ads worth the investment?
Advertisers paying about $3.8M this year for 30 seconds or airtime
Published On: Jan 30 2013 02:59:31 PM EST
Updated On: Jan 31 2013 12:02:48 PM EST
Advertisers will trot out their Sunday best for the big game, but are the millions of dollars of Super Bowl airtime worth the investment? Karin Caifa has a preview of Sunday's ads, and how some brands are stretching their dollars.
