COSTA RICA – Billboards are supposed to catch our eye and turn us on to new products, but one billboard may have gone just a little too far.
The question now is whether it was intentional or a simple accident.
The advertising industry website thedrum.com captured this harmless beer billboard in Costa Rica that showcased a piece of grilled of meat. But it's what drivers see from the backside of the billboard that has raised eyebrows.
We don't need to spell out what they see, but as you can imagine, many believe it's inappropriate.
Adweek.com asks whether this is all part of a brilliant marketing scheme to gain more notoriety for the Republica Parriella Pilsner beer brand.
As of right now, there are no answers, although as you would expect, the public image of the beer company is, uhhh, rising.