MIAMI - Samsung just launched a brand-new mobile app called "LeBron," exclusively designed for Samsung Galaxy owners.
The idea behind the app is to offer fans a unique look into the life of NBA superstar LeBron James during his NBA playoffs journey.
The app will feature four sections, which include behind-the-scenes looks at his life, NBA playoffs, style and journey.
The company hopes this exclusive app will help them attract buyers to want to purchase a Samsung phone.
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