Add Target to the list of major retailers who will jump the gun on Black Friday and ruin a bunch of Thanksgiving dinners.
The Minneapolis-based company said that it will now open its doors to shoppers at 8 p.m. on the holiday.
The tradition of deal-hunters waiting overnight for retailers to open their doors at the crack of dawn on the day after Thanksgiving is slowly being replaced by stores not even waiting until the final piece of turkey has been eaten.
"For both our guests and team members, Black Friday is an exciting event that officially marks the beginning of the holiday shopping season. By offering advance access to deals at Target.com and opening our stores earlier, we are making it easier for guests to build a Black Friday ritual that works for them," said Kathee Tesija, executive vice president, Merchandising and Supply Chain, Target. "No matter where or when they choose to shop at Target, guests will be able to kick off their holiday shopping with deep discounts on a wide variety of the season's most popular items."
Target joins Macy's and J.C. Penney in announcing that they will opening on Thanksgiving for the first time ever.