The Miami Heat's winning streak has ended at 27 games.

Big deal.

As far as the Heat is concerned, their eyes are still on the main prize: The NBA Finals.

So to get fans focused on the same goal, the Heat released their playoff prep video following their streak-ending loss to the Chicago Bulls on Wednesday.

Once again, Heat officials are declaring the postseason to be "White Hot," just as they did during Miami's championship run last season.

Fans will be asked to wear their best white-colored clothing to all home playoff games to give the Heat a true home-court advantage at the American Airlines Arena.