Gatorade has apologized for tweets posted from the company's account after Miami Heat star LeBron James was forced to leave Game 1 of the NBA Finals.
James was forced out of the game because of cramps, a sign of dehydration. Temperatures in the arena in San Antonio soared during the game because of an air-conditioning outage, and the Spurs pulled away after James departed for a 110-95 win.
Gatorade tweeted, "With a game this hot, we're right at home" late in the game. Several other now-deleted tweets followed from the account, including one saying, "The person cramping wasn't our client. Our athletes can take the heat."
James is a paid endorser of Powerade, a rival of Gatorade.
The Heat have Gatorade products on their sideline during games.
"I don't care," James said Friday when asked what he thought about the tweets.
A statement from the Spurs said the AC outage at the AT&T Center during the game has been repaired and that Game 2 will go on as scheduled.
"We apologize for the conditions in the arena during (Thursday) night's game," the statement said.