Forbes: LeBron king of endorsements

Heat star earns $42 million

By David Lang - Executive Producer
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MIAMI - Forbes released its list of the highest earning NBA stars in terms of endorsements.

LeBron James topped the list.

LeBron earned $42 million last year from endorsement partners.

LeBron's partners include Nike, McDonald's and Coca Cola.

Kobe Bryant brought in $34 million.

Derrick Rose came in third at $21 million.

Kevin Durant finished fourth at $14 million.

Dwyane Wade rounded out the top five at $12 million.

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