MIAMI -

Samsung just launched a brand-new mobile app called "LeBron," exclusively designed for Samsung Galaxy owners.

The idea behind the app is to offer fans a unique look into the life of NBA superstar LeBron James during his NBA playoffs journey.

The app will feature four sections, which include behind-the-scenes looks at his life, NBA playoffs, style and journey.

The company hopes this exclusive app will help them attract buyers to want to purchase a Samsung phone.