Post–Newsweek Stations on Friday announced the appointment of Bert Medina as Vice President and General Manager of WPLG–TV, the group’s ABC affiliate in Miami. Effective immediately, he will oversee the station and its digital channels (MeTV and Live Well network), as well at the station’s web and mobile sites and related applications.
Emily Barr, President and Chief Executive Officer of Post–Newsweek Stations, said, “Bert’s passion for television, combined with his deep knowledge of the Miami market and his 27 years working in both English- and Spanish-language television at the local and network levels, makes him the ideal choice to lead WPLG. Bert is a dynamic leader who truly understands and values the power and reach of local television.”
Previously, Medina held a variety of executive management positions during his 13-year tenure with Univision. He served as Senior Vice President and Operating Manager of the TeleFutura Television Network, a unit of Univision Communications, where he propelled it to the number two Spanish-language broadcast network (behind its sister network, Univision). Earlier, in Chicago, he served as Vice President and General Manager of Univision’s WGBO and TeleFutura’s WXFT, launching the latter as TeleFutura’s flagship station and positioning them as the number one (WGBO) and number two (WXFT) Spanish-language stations in that market.
Prior to Univision, Medina served in several key executive positions during 14 years with Sunbeam Television Corporation, including Vice President, Programming and Operations and Corporate Director of Programming. He began his career at Sunbeam’s Miami station, WSVN, as a research analyst and later, Research Director, Director of Marketing and Director of Broadcast Operations.
Most recently, Medina founded and led Cangas Communications, a media investment and management firm focused on commercial television stations, film/TV production and digital media assets in U.S. and global markets.
Medina has served on the boards of the Museum of Science and Industry (Chicago), Columbia College (Chicago), Illinois State Broadcasters Association, the South Florida Chapter of the National Academy of Television Arts and Sciences and the American Marketing Association (Miami). He is a guest lecturer at several universities. He received a BS in communications from Florida International University.