Demi Lovato's pink hair extension headband is perfect for breast cancer awareness month

Show solidarity with families suffering from breast cancer with a fashion twist

MIAMI - Demi Lovato recently launched Secret Color, a line of hair extensions that are easy to put on and off.

The bold pink came in just in type for Pinktober. It is made out of a "keratin conditioned fiber." Lovato's hair guru -- who recently changed the singer's hair to a blended shade of teal -- said the extensions can be curled or straightened.

In a promotional video, models show how the extension can be placed in and removed in just 30 seconds. They are priced at $20.

Copyright 2014 by All rights reserved. This material may not be published, broadcast, rewritten or redistributed.