Forever 21 teases return of Baby Phat

Streetwear brand has new owner

By Leah Asmelash and Saeed Ahmed, CNN
Getty Images

Models walk the runway at the Baby Phat & KLS Collection Spring 2010 fashion show at Roseland Ballroom on Sept. 15, 2009, in New York City. Baby Phat's Instagram says the brand is coming back in Summer 2019.

(CNN) - The early 2000s are making a comeback.

Forever 21 just teased a collaboration with Baby Phat, the iconic streetwear brand by Kimora Lee Simmons Leissner, just three months after the former model announced to WWD that she had purchased the brand.

Baby Phat's Instagram page says it's coming back in Summer 2019. Could this be the moment we've been waiting for?

Before Leissner left the brand in 2010, Baby Phat was a profitable sub-label of Phat Fashions, owned by Leissner's ex-husband Russell Simmons. Baby Phat and Phat Fashions were sold to Kellwood Apparel in 2004 for $140 million.

In its heyday, Baby Phat was a major influence in hip hop fashion. Its return follows an industry trend toward hip hop and streetwear in the mainstream.

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