Pizza Hut announced the return of its pizza-ordering sneakers called Pie Tops.
This year's sneakers, called Pie Tops II, also feature the ability to pause live TV with a button inside the tongue, a company news release said.
The pizza chain is the official pizza of the NCAA March Madness and the Final Four. The shoe is designed so fans don't miss any of the basketball action.
"This year, the Pie Tops II were created to showcase our focus on giving customers the best delivery experience while making sure tournament fans can feed their pizza craving without missing a moment of the action," Pizza Hut Chief Marking Officer Zipporah Allen said in the news release. "It's called March Madness for a reason. We don't want anyone to miss a play while answering the door to get their pizza."
The Pie Tops II have Bluetooth technology that links the shoe to a cellphone and the Pie Tops app. Users can order a pizza with a push of a button in the shoe's tongue. The app also links the shoe to their TV through an applicable cable or satellite provider so they can stop pause and resume watching television.
USA Today reported that DirecTV, Spectrum, Fios, Xfinity and Dish will offer support for the shoes.
Pizza Hut partnered with the Shoe Surgeon to design the Pie Tops II. The sneakers come in two colors, the red used in the Pizza Hut logo and in wheat.
Fifty pairs of the shoes will be made available to purchase on hbx.com the week of March 19.
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