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You can support Special Olympics: Donation campaign to kick off Jan. 7

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MIAMI – You can extend the season of giving into 2021. The Special Olympics is teaming up with Publix Super Markets for its annual Torch Icon Campaign.

This signature event unites Publix associates, customers and local communities in an effort to support thousands of Special Olympics athletes and their families.

For decades, the Special Olympics has changed the lives of people with intellectual disabilities through year-round sports training and competition, critical health services, leadership development and inclusive programs.

Beginning Jan. 7 and running through Jan. 18, customers who visit their local Publix store can help support their state athletes with a simple donation. Donations can be made at the register during check out for as little as $1 or a specific desired amount. In return, all donors will receive more than $10 in coupon savings.

“We are incredibly grateful to Publix and its customers for the tremendous generosity they show our athletes each year during the Torch Icon Campaign,” said Special Olympics Florida President and CEO Sherry Wheelock. “Their kindness creates wonderful, life-changing opportunities for people with intellectual disabilities both on and off the field.”

“At Publix, our mission is to be involved as responsible citizens within our communities,” said Dwaine Stevens, Publix Director of Community Relations. “Our support of Special Olympics began more than 40 years ago, recognizing their impact as a means to build strong communities then, and this legacy continues today as we are proud to be an employer of choice among more than 800 Special Olympic athletes across our seven-state operating area.”

Since 1993, nearly $56 million has been raised through the Torch Icon Campaign, giving special needs athletes the chance to develop physical fitness, demonstrate courage and experience pure joy through the transformative power of sports alongside family, friends and their local communities.

To participate in the Torch Icon Campaign, visit your local Publix this Jan. 7-18 and donate to the Special Olympics to help create a world of inclusion and acceptance for people with intellectual disabilities.

To learn more about the Torch Icon Campaign, visit www.specialolympicsflorida.org.

About the Author:

Mayte Padron Cordones is an Emmy-award winning journalist and the director of WPLG's Community Relations Department, overseeing the station's outreach initiatives to benefit and strengthen the South Florida community.