HAVANA – From the California's surf culture of the '50s to the central plazas of town's in Cuba, skateboarding has grown into a worldwide cultural identity.
Steven Garcia is passionate about the sport and about Cuba. His dad was born on the island and his mom is Cuban-American.
Last year, he traveled to Havana for the first time with the help of the CubaOne Foundation, a non-profit organization that sponsors trips to U.S.-born millennial of Cuban descent. He said the trip changed him.
When Garcia returned to South Florida, he founded Toda Fuerza, Spanish for "All Strength." The organization aims to help creative Cubans like Idania Del Rio, an entrepreneur, and Jorge Rodriguez Diez, a designer known as R10, with an online store.
Toda Fuerza also recruited seven Cubans who love skateboarding to join a team and participate in amateur competitions. The hope is that one day Cubans will be able to benefit from the skateboarding industry.