Gas price signs mislead drivers

Gas stations post low price despite new Broward County law

PEMBROKE PINES, Fla. - Prices at the pump are hitting motorists hard, and in some cases the price on the gas station sign isn't the actual price you pay.

At one Pembroke Pines BP station the price was posted at $3.55 a gallon, but when Local 10 paid with a credit card, the price jumped to $3.62.

"Why is it not posted correctly?" Local 10's Ross Palombo asked the attendant.

"I don't know," Jean Fiotte said.

"Has anyone said anything to you?" Palombo asked.

"Yes, people complain," Fiotte said.

"Do you think it's fair?" asked Palombo.

"No," Fiotte said.

Broward County Commissioner Chip LaMarca says it's not only unfair, it's illegal.

"Completely. Deceptive and unfair," LaMarca said.

Two months ago, the county created a law requiring stations to post the highest price, whether a customer paid cash or credit.

"It should state the highest price by any means of payment," LaMarca said. "We want people to have all the info before they make a purchase."

Many people at the Pembroke Pines BP station, though, were simply paying and not paying attention.

"I didn't know," one woman said.

"False advertisement," another said.

Some said they'll use the gas they paid for and drive down the road for a better deal.

The owners of the BP station could not be reached for comment. The county will now have to decide whether to issue a fine ranging from $250 to $500.

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