Loyal Heat fans endure NBA Finals loss at AmericanAirlines Arena

Some fans leave during 4th quarter of road rally

MIAMI - Fans spending their Sunday inside the AmericanAirlines Arena knowing the Miami Heat were one game away from ending their season without a title might be some of the most loyal.

"I still believe," screamed fan Alberto Martinez. "Let's go Heat!"

According to the Miami Heat organization, Sunday's road rally was sold out -- 14,000 people purchased $5 tickets to see Game 5 on the big screens at the arena.

Some fans, though, left during the fourth quarter when the Heat were trailing by more than 20 points. 

Others said even after Sunday's crushing loss, they'll continue to support the team that has given them so much to else to celebrate.

"Of course -- always love them," said fan Jason Levy. "Down, up -- it doesn't matter. We're Heat fans."

Copyright 2014 by Local10.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.