Ben & Jerry's launches Trump-inspired ice cream

'Pecan Resist' highlights 4 groups

Ben & Jerry's via CNN

Ben & Jerry's is putting politics where their mouths are.

 

The ice cream company has issued a new flavor called "Pecan Resist."

Officials say it's part of a campaign to lick injustice and help those fighting to make the US a fairer place for everyone.

Pecan Resist is highlighting four groups focused on belonging, community, freedom and justice: Color of Change, Honor the Earth, Women's March, and Neta.

 

 

 

The company will donate $25,000 to each group and is encouraging its customers to find out more about the groups' agendas.

 

Pecan Resist is a limited batch of ice cream, so try it while you can.

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