Alabama's Digital Roofing Innovations has started a promotion to celebrate Independence Day: a new AR-15 rifle with every new roof.
Owner and Navy veteran Zach Blenkinsopp posted the new advertisement on his Facebook page July 4, which was shared more than 400 times in its first six hours. The ad says, "Donald Trump says make America great again. MAGA! Some of you might be sitting there saying, 'Man, this sounds like a gimmick.' A gimmick you say? Well I'm a gosh darn Navy veteran, active duty eight and a half years. My roofing company's not a gimmick and this baby's not either. It's here to protect you and your family."
Blenkinsopp appears in the ad, shirtless, wearing cowboy boots, an American flag hat and star-patterned shorts while holding the gun.
The promotion in fine print says after a roof is completed, the company will give every company a voucher for an AR-15, a pistol, a hunting rifle or a $500 gift card to and indoor shooting range.
The promotion in ongoing.