MIAMI – The "turnover chain" has taken on life of its own.
It's got its own song, it's on people's walls and even some people's four-legged Hurricanes fans are getting in on the action.
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"I've really never seen anything so small become so great in such a short period of time," Harry Rothwell, of All Canes, said.
Rothwell said the turnover chain is a hot commodity right now in Miami.
From turnover chain socks, to the shirts and even the actual chain -- he said the merchandise is flying off the shelves.
"Everything we've been selling with a chain is sold out (after) four, five hours we've had them on the floor," he said.
Players have also been having fun with the concept on the field.
It also made an appearance on "This Week in South Florida" with Michael Putney and Glenna Milberg.
The concept is simple for players -- take away the ball and wear the chain. But fans have made the turnover chain into so much more.