Ben & Jerry's honors Colin Kaepernick with new flavor
Ben & Jerry's is teaming with Colin Kaepernick in debuting a new flavor in honor of the former NFL player, with his portion of the proceeds going to his Know Your Rights campaign, a nonprofit devoted to Black and Brown communities. Like Kaepernick, the ice cream is vegan. Calling itself "an aspiring social justice company," Unilever-owned Ben & Jerry's said its new flavor "celebrates Kaepernick's courageous work to confront systemic oppression and to stop police violence against Black and Brown people." 100% of my proceeds will go to @yourrightscamp with matching support from Ben & Jerry's pic.twitter.com/OouYwUXPXK — Colin Kaepernick (@Kaepernick7) December 10, 2020Known for kneeling during the national anthem to protest racial inequality, Kaepernick hasn't played in an NFL game since the end of the 2016 season. While touting Kaepernick's activism, Ben & Jerry's brand could also benefit from joining forces with the athlete, at least if the experience of Nike holds true for the ice cream maker.
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