Chinese shoppers splurge in world's largest shopping fest
The shopping festival, which is the world’s largest and typically begins in November, is an annual extravaganza where China’s e-commerce companies, including Alibaba, JD.com and Pinduoduo, offer generous discounts on their platforms. Rival JD.com also reported cumulative sales of 200 billion yuan ($30.2 billion) since Nov. 1, nine minutes after the clock struck midnight on Wednesday. The shopping festival got its name as the main shopping day falls on Nov. 11 every year. To help merchants cope with the impact from the coronavirus, online platforms have extended the shopping festival period this year in hopes of boosting sales. “Some of these products are really cheap during the Singles’ Day discounts.”Unlike Black Friday and Cyber Monday in the U.S., Singles’ Day in China is not just about deep bargains.