Testing new release strategy, 'The Croods' opens to $14.2M
This image released by DreamWorks shows a scene from the animated film "The Croods: A New Age." “The Croods: A New Age” is expected to shift to the home before Christmas for a $20 rental. “The Croods: A New Age” grossed $9.7 million Friday-Sunday, which rivals even the weekend start for “Tenet” in September. Most have tapped out around $4 million on opening weekend. One of the biggest differences is that Universal spent more heavily to market the $65 million “Croods” sequel from DreamWorks Animation.