MIAMI — Starbucks launched new sugar-free protein cold foam drink options nationwide on Monday.
The lattes are made with protein-boosted milk, and protein-rich cold foam is available for $2 more.
“Our new protein beverages tap into the growing consumer demand for protein in an innovative, premium, and delicious way,” Tressie Lieberman, the company’s global chief brand officer, said in a statement.
Brian Niccol joined Starbucks as the new chairman and chief executive officer on Sept. 9, 2024, and announced plans to cut about 900 jobs and close about 400 locations on Sept. 25.
“We identified coffeehouses where we’re unable to create the physical environment our customers and partners expect, or where we don’t see a path to financial performance,” Niccol wrote, adding the company will close the fiscal year with nearly 18,300 locations across the U.S. and Canada.
Here is the list of new drinks:
- Sugar-free Vanilla Protein Matcha (iced or hot)
Delivering 28 to 36 grams of protein per hot or iced grande, the Sugar-Free Vanilla Protein Matcha combines unsweetened matcha and sugar-free vanilla syrup with protein-boosted milk for a balanced, vibrant matcha latte — without the added sugar.
- Sugar-free Vanilla Protein Latte (iced or hot)
Crafted with bold, signature espresso, sugar-free vanilla syrup and protein-boosted milk, the Sugar-Free Vanilla Protein Latte is a delicious, smooth drink with no added sugar and 27 to 29 grams of protein per grande. It can be served hot or iced.
- Protein Matcha (iced or hot)
A high-protein boost to the beloved Matcha Latte, the Protein Matcha combines unsweetened matcha with classic syrup and protein-boosted milk, delivering 28 to 36 grams of protein per grande for a vibrant, sweet flavor. Can be served hot or iced.
- Vanilla Protein Latte (iced or hot)
Handcrafted with Starbucks signature espresso, protein-boosted milk and sweet vanilla flavor, the smooth and delicious Vanilla Protein Latte packs 27 to 29 grams of protein in a hot or iced grande.
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