Gucci, Gus Van Sant challenge fashion cycle with film collab
Gucci creative director Alessandro Michele teamed up with film director Gus Van Sant to create a seven-part mini-series revealing Guccis latest collection, dubbed Ouverture. Film and fashion have a long relationship, and Gucci is not the first fashion house to team up with a filmmaker, even during the pandemic. Van Sant traveled to Rome, where he filmed part of “My Private Idaho” 30 years ago, to shoot on location. “There is a cinematic fusing with commerce,’’ Van Sant said. “The combination of cinema with exposing fashion ideas has a lot of potential, as cinema starts to get sucked into the computer screen,’’ Van Sant said.
Zegna, Gucci rethink physical shows from digital platforms
Pedestrians pass by a screen showing a Versace model, during the Milan Digital Fashion Week, in Milan, Italy, Thursday, July 16, 2020. (Claudio Furlan/LaPresse via AP)MILAN The coronavirus-provoked fashion runway rethink was in full swing on the last day of Milans first Digital Fashion Week. Ermengildo Zegnas so-called Phygital presentation was a hybrid of physical and digital experiences that could be the harbinger for runway shows to come for the brand celebrating 110 years. Gucci, meanwhile, has already announced that it will eschew destination runway shows and whittle down its calendar to two events a year, in a bid for prudence. And this is my experiment.The digital experiment this fashion week -- conceived out of epidemiological necessity -- had the effect of emphasizing the absence of energy normally generated by the live shows.
Gucci, Saint Laurent seek radical redo of fashion calendars
FILE - In this Feb.25, 2020 file photo, model Kaia Gerber leads other models as they wear creations for the Saint Laurent fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris. The coronavirus lockdown -- which has hit luxury fashion houses on their bottom lines -- has also given pause to rethink the pace of fashion. The coronavirus lockdown, which has hit luxury fashion houses on their bottom lines, has also given pause to rethink the pace of fashion, offering the possibility to return to less hectic, more considered periods of creativity and production and perhaps consumption. Armani also has called for a major rethink of changes in luxury fashion during his 45 years as a stalwart of Milan fashion. The Italian Fashion Chamber is promoting three days of online presentation of mens and womens collections in July to substitute the regular June calendar.