MIAMI — A trending track is going viral on TikTok, influencing dance challenges and lip sync videos from people across the globe.
And now, it has generated nearly 300 million streams on Spotify and over 160 million views on YouTube!
It’s one of the hottest songs of the year, but is it the song of the summer?
Well, Billboard, Pitchfork and other top music-media outlets seem to think so, naming “Shake it to the Max – Remix” as one of the top songs of the season.
Led by Ghanian singer-songwriter Moliy, the hit received international success on the charts after it’s remix, featuring popular Jamaican recording artists Skillibeng and Shenseea.
But while Moliy is the face and main voice of the viral record, the magic started with producer/DJ Silent Addy, and producer/engineer Disco Neil.
“The record going so viral at the time, like kind of everyone wanted to be a part of it,” Disco Neil said.
The duo, who are both South Florida natives, wrote and produced the breakthrough record right at their Miami-based home studio, Bashment Sounds -- a name that holds significance to the brand and the culture.
“We bring Caribbean vibes, so the word ‘Bashment’ was what stuck out to me and I’ve built multiple brands before I got to Bashment, so I already knew, like, how to promote and market a brand,” Silent Addy said.
Both Silent Addy and Disco Neil have Jamaican backgrounds, but grew up in South Florida where they catapulted their music journey.
“We started building a movement in South Florida, doing Caribbean parties and, you know, holding down the culture,” Disco Neil said.
The duo’s collaborations have taken off, all leading up to “Shake it to the Max.”
“We’ve been to Paris, Sweden, London, Toronto, the U.S. and we’ve seen the record doing well in all those places, whether you’re on the other side of the world or even close to home,” Disco Neil said. “You know, the energy in the clubs, when you play the record, the energy in the room shifts.”
The song dominated the Billboard Afrobeats song charts, becoming No. 1, but the creators say the record has deeper roots.
“At the core of it, it’s dancehall, and then I feel like people give it the Afrobeats title because there isn’t a dancehall category in certain levels of things,” Silent Addy said.
With Miami being such a melting pot of different cultures, they never felt too far away from home.
“I feel like I never really left Jamaica, growing up here too … the thing is, I wasn’t only hanging out with Jamaican people here. I was hanging out with like Haitians, like Trinis, like Guyanese people, you know what I’m saying? Like people from all different islands. That’s why I feel like growing up in Miami exposed me to different, you know, cultures,” Silent Addy said.
“Wherever I live, like it’s got to be a melting pot of just different people with events, all of that. So Miami’s been huge in just molding who I am and molding me,” Disco Neil said.
The song has gone on to receive nominations from BET and MTV’s Video Music Awards in the U.S., and recognition from some of the largest music platforms around the world.
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