MIAMI BEACH, Fla. — The biggest boss is bringing his empire to the beach, this time in a bottle, as Rick Ross is teaming up with South Beach Brewing Company.
“That’s the future, you know what I’m saying?” Ross said. “Gen X, that’s where it’s at. But more importantly, this South Beach vibe, Ricky Rozay, right here on the beach? It doesn’t get no better than that.”
Ross, known for turning luxury into a lifestyle, is now adding beer boss to his resume.
The collaboration with South Beach Brewing Company is for a new beverage that’s pure Miami.
“When South Beach Brewing presented what they had going on, I had already seen the buzz, so when they showed me the potential, I said, ‘It’s time,’” Ross said.
On Sunday, Ross and some special guests are having an event to launch the new collab.
The event will be held at the Surfcomber Hotel on South Beach from 4 p.m. until 9 p.m.
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