Short-video app Quibi shutting down just months after launch
Short-video app Quibi said it is shutting down just six months after its early April launch, having struggled to find customers. Being stuck at home made TV more desirable than watching on a phone, and Quibi only later and slowly rolled out TV options. "Likely for one of two reasons: because the idea itself wasn’t strong enough to justify a standalone streaming service or because of our timing,” Katzenberg and Whitman wrote. Mobile research firm Sensor Tower estimates 9.6 million installations of Quibi’s mobile app since its launch; that doesn't mean those are actually users. Other streaming services have benefited from having customers stuck at home during the pandemic.
Nomination surprises: 'The Mandalorian,' Quibi get Emmy love
The program was nominated for an Emmy Award for outstanding drama series on Tuesday, July 28, 2020. (Disney Plus via AP)NEW YORK The Emmy Award nominations announced Tuesday included some snubs and surprises. But it also earned Disney+ a nod for guest actor in a drama series for Giancarlo Esposito and a spot in the best drama race. AIRING JORDANMichael Jordan proved his competitive pull once more as the ESPN documentary The Last Dance earned three Emmy nominations. Homeland over its run has won eight Emmy awards for outstanding drama series, writing, editing and casting, among the trophies.
Quibi adds '60 Minutes' to growing roster of news partnerships
LOS ANGELES, Calif. - "60 Minutes" is the latest big name news brand to partner up with Quibi -- the upcoming and much-discussed short-form streaming service from Hollywood and Silicon Valley giants Jeffrey Katzenberg and Meg Whitman. CBS News and Quibi on Tuesday announced a licensing agreement that will bring a new news show called "60 in 6" to the streaming service. Each episode of the weekly series will be six minutes in length and will include a "wide range of compelling stories," according to the network. The new ESPN Quibi show will feature "daily episodes and breaking news covering the biggest stories in sports," the network said Monday. Quibi, which stands for "Quick Bites," will offer videos that are 10 minutes or less in length and created for viewing on mobile phones.
Short clips, big risk: Startup wants to turn streaming on its head
It's entering a market that's already overrun by short-form content from the likes of YouTube, Instagram and Snapchat, which is mostly free of cost. "I'm not sure we have much historic evidence that a younger demo is willing to pay much for short-form mobile video," Hare said. Katzenberg and Whitman are also taking a big risk releasing Quibi in the middle of the streaming wars. But, according to Whitman, Quibi isn't here to compete with Netflix, Disney+ or HBO Max. "If this becomes the must-have content service for the mobile generation, that would be a game changer."