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KENDALL JENNER

Super Bowl ads aim to comfort and connect

NEW YORK – Super Bowl ads each year offer a snapshot of the American psyche. The chance to break into the psyche and (virtual) watercooler talk of an estimated 100 million viewers who will be watching the CBS broadcast of Super Bowl LV on Sunday. This year’s Super Bowl will showcase more than 20 first-time advertisers — more than double the 8 from last year if you exclude campaign ads, according to a tally by research firm iSpot. It’s a bellwether when a brand can afford the estimated $5.5 million cost-of-entry for a 30-second spot during the Super Bowl. In stark contrast to last year's Super Bowl, which featured campaign ads from both Donald Trump and Michael Bloomberg, politics is out of sight this year.

'Keeping Up With the Kardashians' will end in 2021

FILE - In this Aug. 17, 2011 file photo, from left, Khloe Kardashian, Kylie Jenner, Kris Jenner, Kourtney Kardashian, Kim Kardashian, and Kendall Jenner arrive at the Kardashian Kollection launch party in Los Angeles. After more than a decade, Keeping Up With the Kardashians is ending its run. It is with heavy hearts that we say goodbye" to the reality show, Kim Kardashian and other members of the extended Kardashian-Jenner family said in a statement Tuesday, Sept. 8, 2020. (AP Photo/Matt Sayles, file)

'Keeping Up With the Kardashians' will end in 2021

FILE - In this Aug. 17, 2011 file photo, from left, Khloe Kardashian, Kylie Jenner, Kris Jenner, Kourtney Kardashian, Kim Kardashian, and Kendall Jenner arrive at the Kardashian Kollection launch party in Los Angeles. After more than a decade, Keeping Up With the Kardashians is ending its run. After more than a decade, Keeping Up With the Kardashians will be ending its run next year. The new season begins Sept. 17, with the final season to air in 2021. The series, which debuted in October 2007, begat 12 spin-offs, including Kourtney and Khloe Take Miami" and Revenge Body with Khloe Kardashian."

Kim Kardashian and Kendall Jenner mocked for Emmys speech

Kim Kardashian West (left) and Kendall Jenner speak onstage during the 71st Emmy Awards at Microsoft Theater on Sept. 22, 2019, in Los Angeles. One Twitter user said: "Did the #Emmys audience just laugh at Kim Kardashian? There was a very loud laugh from the audience when Kim Kardashian was presenting. #Emmys"A third added: "The audience laughing at Kim Kardashian is the funniest thing I've seen in days. However, some commentators suggested that Kardashian may have been in on the joke, with one saying: "Even Kim knew it was funny #Emmys."

Fake followers in influencer marketing will cost brands $1.3 billion this year, report says

Brands pay billions of dollars globally a year to promote their products through influencers who have sizable followings on top social media sites. The fraud figure represents about 15% of what the report predicts will be an $8.5 billion market this year in spending on global influencer marketing. Having social media influence can be lucrative. According to the Cheq report, a "micro influencer" with 10,000 followers can make $250 for a sponsored post, while someone with a million or two followers can make $250,000 per post. Arianna Renee, who has 2.6 million followers, recently tried to launch a clothing line but had to scrap it after selling very few products.

cnbc.com

Fyre Festival promo video island for sale for $11.8 million

The island featured in the promotional video for the failed Fyre Festival that showed Bella Hadid, Kendall Jenner and other A-listers frolicking on pristine beaches is on the market for a cool $11.8 million. The private island, called Saddleback Cay in Exuma, Bahamas, boasts seven beaches, a main house, and several stone cottages and shacks, according to listing agent John Christie. There's been plenty of interest in the island, particularly given the recent price drop, despite minimal efforts to promote the listing. McFarland also falsely claimed in the promo video that the event would take place on an island once-owned by Pablo Escobar. Neither Saddleback Cay nor Great Exuma were ever owned by the late drug lord.

cbsnews.com