Miami Heat legend Dwyane Wade launches new fragrance

Dwyane Wade launches new fragrance during event in Aventura

AVENTURA, Fla. — A basketball legend near and dear to the hearts of South Florida sports fans is following in intuition, literally.

Former Miami Heat superstar Dwyane Wade is launching a new fragrance.

On Tuesday, Wade, the newly minted Aramis Global Ambassador, unveiled the new men’s Pillar Fragrance from Aramis called Intuition at Macy’s in Aventura Mall.

It was crafted by one of perfumery’s most iconic and sought after perfumers: Carlos Benaim.

He’s the nose behind legendary olfactive experiences Polo by Ralph Lauren and Calvin Klein’s Eternity for men.

Local 10 News’ Jason Carter was there, and his report can be seen at the top of this page.

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