MIAMI BEACH, Fla. — The reckless parties are a thing of the past in South Beach. That is the message of the city’s official spring break marketing campaign, which aims to attract more health-conscious tourists.

Miami Beach officials met on Tuesday to issue a list of warnings ahead of the crowded weekends of March 12–15 and March 19–22. Mayor Steven Meiner said he is welcoming, but also serious about law and order.

“We have magnificent fitness events: The Lifetime marathon, Water Palooza, Hyrox, Adidas,” Meiner said.

Miami Beach Police Chief Wayne Jones had a more stern tone. His message to spring breakers: “Don’t come here if you’re coming here to cause problems.”

Jones said Miami Beach police officers will be working with state and federal partners to enforce the law. Florida Highway Patrol Maj. Ellery Collado was at the news conference.

“If you plan to visit Miami Beach this year, it is your responsibility for you, to learn the rules, the laws, and follow them,” Collado said.

Law enforcement in Miami Beach will be working with license plate readers, DUI checkpoints, and on select road closures.

“Spring break of the past is gone; we will never ever go back there,” Jones said. " This is a new era for the police department and for the city, and so folks who want to come down here and have a good time, we welcome you ... but if you want to come down here to get into mischief, break our laws, disrupt our way of life -- we will lock them up.”

The city has banned golf carts and electric scooters. Liquor stores will be closing at 8 p.m.

More on spring break rules

Expect a license plate reader on the eastbound lanes of the MacArthur and Julia Tuttle causeways.

Expect more traffic starting at 10 p.m. on March 13-15 and March 20-22 on both causeways.

Expect a license plate reader along Fifth Street and more traffic there starting at 10 p.m. on March 6-8.

Expect heavier DUI enforcement on March 13-14 and March 20-21.

Ocean Drive entrance for vehicles is at 15 Street and the exit is at Fifth Street on March 12-15 and March 19-22.

The nonresident towing rate will be at least $548 — double the regular rate — in the Art Deco District.

Expect beach entrances with security checkpoints on Ocean Drive at 5, 7, 8, 10, 12, and 14 streets. The list of items banned includes coolers, glass containers, inflatable devices, tents, and tables.

Amplified music, alcohol, and smoking are always prohibited on city beaches.

The four garages in the Art Deco District will have flat parking rates ranging from $40 to $100. A $40 rate will be in effect on March 5-8.

Goodwill Ambassadors wearing pink “Take Care of Our City” T-shirts will be at the Art Deco District to help tourists.

For more information about the city’s rules and marketing for spring break, visit this page.

Watch the city’s marketing

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