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Procter & Gamble pulls out of NFL partnership on Breast Cancer Awareness

Struggles with domestic violence issues hurt marketing partnerships

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(AP FILE)

By Cindy Boren | The Washington Post

Procter & Gamble has canceled a major NFL deal that was timed to coincide with Breast Cancer Awareness month, which is coming up in October.

Procter & Gamble had been planning the initiative for its Crest toothpaste,  Jason LaCanfora reports, but decided to cancel it as the league has struggled with domestic violence issues.

The planned called for players on each team to be designated ambassadors, wearing pink mouth guards and using social media to increase awareness. However, LaCanfora reports that the players have been told the deal is off. However, planned donations to cancer charities will still be made.

Earlier this week, Anheuser-Busch issued a stern warning to the NFL and Marriott said on Friday that it would review its sponsorship deal with the league. Radisson suspended its local sponsorship with the Minnesota Vikings after the arrest of Adrian Peterson on a child abuse charge.