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With climate change in mind, guerrilla artist paints on melting iceberg

Outdoor product company shares climate change message

COURTESY OF THE NORTH FACE
COURTESY OF THE NORTH FACE

MIAMI – Artist Sean Yoro, better known as Hula, took his non-toxic oil paint and paddle board to the Canadian Arctic Archipelago. 

Yoro gained worldwide notoriety for painting seaside murals, while standing on his paddle board. But instead of a seaside wall, this time he painted on sea ice.

He did it "to  explore a climate change story through the eyes of a local" of Igaluit, Nunavut, according to National Geographic.  

Yoro worked with mountaineering filmmakers Rhenan Ozturk, also a National Geographic photographer, and Taylor Rees, on a short film about their adventure. 

About nine years ago, Global Warming 101 project investigators told National Geographic the Baffin Island would be ground zero of global warming in the arctic.  

The Igaluit continue to invest on "adaptation initiatives" to deal with the threat. For years, the native Inuit hunters of seals and caribou have seen the changes in the ice and reported animals like dolphins and robins -- not seen in the area before -- were migrating north. 

"The ice is getting thinner because there is now warm water flowing underneath it," Inuit hunter Joshua Kango told The Financial Times about six years ago. "In the fall the ice formation takes a lot longer than it used to. In the springtime, the ice melts really fast."

The North Face recently shared the "What If You Fly" film on their YouTube and Vimeo channels. 


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