Bernard Arnault has been dubbed the Olympics' godfather. Here's how he built LVMH's fortune
Associated Press
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FILE - LVMH luxury group CEO Bernard Arnault, left, and French President Emmanuel Macron arrive at Fondation Louis Vuitton to visit the exhibition 'The Morozov Collection, Icons of Modern Art' in Paris, Tuesday, Sept. 21, 2021. With a major sponsorship role aimed at burnishing the image of the Paris 2024 Summer Olympic Games and the French capital, it's a new chapter in LVMH's specialty of selling exclusivity at a grand scale under its chair and CEO, Arnault. (Yoan Valat/Pool Photo via AP, File)Antoine Arnault, of the French luxury group LVMH, attends an event to open the LVMH Pavilion, showcasing creations of the luxury brand related to the Paris 2024 Summer Olympics, Monday, July 22, 2024, in Paris. (AP Photo/Rebecca Blackwell)A monogrammed trunk designed to protect and display the Olympic medals created by LVMH's Maison Chaumet for the Paris 2024 Summer Olympics, is showcased along with other Olympics related items designed by the luxury brand, at the LVMH Pavilion, Monday, July 22, 2024, in Paris. (AP Photo/Rebecca Blackwell)A monogrammed trunk designed to protect and display the Olympic medals created by LVMH's Maison Chaumet for the Paris 2024 Summer Olympics, is showcased along with other Olympics related items designed by the luxury brand, at the LVMH Pavilion, Monday, July 22, 2024, in Paris. (AP Photo/Rebecca Blackwell)Outfits designed by French luxury brand LVMH to be worn by volunteers at Paris 2024 medals ceremonies, are displayed inside the LVMH Pavilion, showcasing LVMH creations related to the Paris 2024 Summer Olympics, Monday, July 22, 2024, in Paris. (AP Photo/Rebecca Blackwell)A trunk designed to hold a Paris 2024 torch is displayed inside the LVMH Pavilion, showcasing creations of the French luxury brand related to the Paris 2024 Summer Olympics, Monday, July 22, 2024, in Paris. (AP Photo/Rebecca Blackwell)Dior Bar suits in the colors of the French flag are displayed inside the LVMH Pavilion, showcasing creations of the luxury brand related to the Paris 2024 Summer Olympics, Monday, July 22, 2024, in Paris. (AP Photo/Rebecca Blackwell)A Berluti suit designed to be worn by French athletes during the opening is displayed inside the LVMH Pavilion, showcasing creations of the French luxury brand related to the Paris 2024 Summer Olympics, Monday, July 22, 2024, in Paris. (AP Photo/Rebecca Blackwell)FILE - CEO of LVMH Bernard Arnault presents the group's 2019 results during a press conference, on Jan. 28, 2020, in Paris. With a major sponsorship role aimed at burnishing the image of the Paris 2024 Summer Olympic Games and the French capital, it's a new chapter in LVMH's specialty of selling exclusivity at a grand scale under its chair and CEO, Arnault. (AP Photo/Thibault Camus, File)FILE - CEO of LVMH Bernard Arnault listens at the global tech conference Viva Technology at the Elysee Palace in Paris, Tuesday, Feb. 21, 2017. With a major sponsorship role aimed at burnishing the image of the Paris 2024 Summer Olympic Games and the French capital, it's a new chapter in LVMH's specialty of selling exclusivity at a grand scale under its chair and CEO, Arnault. (AP Photo/Michel Euler, Pool, File)IOC President Thomas Bach, center, French President Emmanuel Macron, center left, his wife Brigitte Macron, left, and LVMH CEO Bernard Arnault, right, sit, during the IOC Session Opening Ceremony at the Louis Vuitton Foundation ahead of the 2024 Summer Olympics, Monday, July 22, 2024, in Paris, France. (AP Photo/Thibault Camus)IOC President Thomas Bach, center, French President Emmanuel Macron, center left, his wife Brigitte Macron, third left, and LVMH CEO Bernard Arnault, centre right, applaud during the IOC Session Opening Ceremony at the Louis Vuitton Foundation ahead of the 2024 Summer Olympics, Monday, July 22, 2024, in Paris, France. (AP Photo/Thibault Camus)FILE - LVMH CEO Bernard Arnault and his wife Helene Mercier arrive for a state dinner in honor of Britain's King Charles III at the Chateau de Versailles, west of Paris, Wednesday, Sept. 20, 2023. With a major sponsorship role aimed at burnishing the image of the Paris 2024 Summer Olympic Games and the French capital, it's a new chapter in LVMH's specialty of selling exclusivity at a grand scale under its chair and CEO, Arnault. (AP Photo/Christophe Ena, File)FILE - The Louis Vuitton Foundation building designed by American architect Frank Gehry is pictured before the presentation of Louis Vuitton's Spring/Summer 2015 ready-to-wear fashion collection in Paris, Wednesday, Oct. 1, 2014. With a major sponsorship role aimed at burnishing the image of the Paris 2024 Summer Olympic Games and the French capital, it's a new chapter in LVMH's specialty of selling exclusivity at a grand scale under its chair and CEO, Bernard Arnault. (AP Photo/Francois Mori, File)Jisoo, from left, Delphine Arnault, and Jennifer Lopez attend the Dior Haute Couture Fall-Winter 2024-2025 collection presented Monday, June 24, 2024 in Paris. (Photo by Vianney Le Caer/Invision/AP)Antoine Arnault, of the French luxury group LVMH, speaks at an event to open the LVMH Pavilion, showcasing creations of the luxury brand related to the Paris 2024 Summer Olympics, Monday, July 22, 2024, in Paris. (AP Photo/Rebecca Blackwell)
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FILE - LVMH luxury group CEO Bernard Arnault, left, and French President Emmanuel Macron arrive at Fondation Louis Vuitton to visit the exhibition 'The Morozov Collection, Icons of Modern Art' in Paris, Tuesday, Sept. 21, 2021. With a major sponsorship role aimed at burnishing the image of the Paris 2024 Summer Olympic Games and the French capital, it's a new chapter in LVMH's specialty of selling exclusivity at a grand scale under its chair and CEO, Arnault. (Yoan Valat/Pool Photo via AP, File)
