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Colorado store clears out Nike merchandise over Kaepernick ad

Store posts sign saying 'All Nike 1/2 Price'

COLORADO SPRINGS, Colo. – Colin Kaepernick sparked a nationwide debate when he took a knee during the national anthem ahead of NFL games in protest of police brutality, and now a store in a Colorado Springs mall is making a stand against Nike after the company picked Kaepernick as the face of its newest ad campaign.

KRDO-TV reported that Prime Time Sports in the Chapel Hills Mall has a large sign festooned on the window saying "All Nike 1/2 Price" and "Still Choosing to Stand, Just Doing It."

Prime Time Sports has been owned by Stephen Martin for 21 years, and he realizes he could go out of business because a large part of his inventory is the collection of NFL jerseys he offers -- those official jerseys will be exclusive to Nike.

Kaepernick has been out of the NFL for a few years and is currently pursuing a collusion case against the league for allegedly conspiring to keep him from the sport after his on-field protest spread to other players and teams.

Nike published an ad this week with Kaepernick's face and the words "Believe in something, even if it means sacrificing everything."

A sign posted on a window at Prime Time Sports in Colorado Springs.

Martin sent a strongly worded letter to Nike in response to the company's decision to use Kaepernick in the ad. Martin calls the company "the mother of all harlots" for its ad campaign, calling into question its use of the phrase "sacrificed everything."

"According to me, he has sacrificed a salary," Martin posted in a note on the window of Prime Time Sports. The note is surrounded by pictures of fallen service members. "Nothing compared to what every soul on our 'Honor the Flag' memorial wall that was built a few years ago has suffered and died for."

Martin said the sale started Tuesday in an effort to permanently clear out all of his Nike inventory. We saw one customer who said she was drawn in by the store's prominent sign.