"Jersey Shore's" Mike "The Situation" Sorrentino is taking the term "GTL" (Gym, Tan, Laundry) to a whole new level.
According to Us Weekly, Sorrentino is teaming up forces with Boca Tanning Club to be the face of the 24-hour sunless tanning company that has salons across Florida, Texas and New York.
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"It's so exciting to be a part of something like this," Sorrentino told Us Weekly. "It's such a classy organization and the facilities are unique and state of the art. I'm just very excited for the future and expansion of the company -- and really putting the 'T' in 'GTL'!"
"We're working with him on an aerosol spray tan," Jen Boronico, owner of Boca Tanning Opportunities, Inc., told Us Weekly. "It'll be a bronze color that you'll be able to apply in your bathroom -- and look as tan as Mike."
Season four of the "Jersey Shore" debuted on MTV last week and broke a network record with 8.8 million viewers.